How many titles are displayed during the opening sequences to the film?
There are 33 titles in the opening sequence, each fading in and fading out slowly, with a fancy font with gold coloring. The credits lasted 5 minutes.
What images are prioritized in the opening sequence?
The creation of the Wonka chocolate bars are the prioritized shots. Their process of creation, the machinery, and the golden tickets are the main parts of the opening.
What connotations do the images carry?
The machines and dramatic lighting create an ominous and foreboding feel. Every movement is calculated and perfect, even the floating plates of chocolate. It all is mysterious and magical.
How is genre reinforced through symbolic and technical codes from the outset?
Throughout the opening you see some wild, smooth, spinning camera shots, along with efficient, odd looking machines. The music is fantastical, having its ups and downs, getting a little darker and then lighter. It is just different enough to understand it isn’t real but also familiar enough to convince ourselves otherwise. I think this sets up the movie quite well, providing just enough back story about the golden tickets and how they were sent throughout the world.
How does the film establish an enigma from the outset.
This opening is definitely alluring because of its mystery. Why are they mass producing chocolates? What are those golden tickets for? The music adds adventure and fantasy into the mix and the unreal technologies only spike curiosity. The creation of the chocolates leads the audience to wonder where they are headed.
What strategies are used to ensure the film appeals to its target audience?
This films audience is for all ages, more toward kids. The chocolate might interest the majority of them, and the music and constant changing and moving of the machines would keep their attention. For older kids and adults, the darker tones of the music and lighting might have them hooked.
How has technology been used effectively? You want to consider camera angles, transitions and editing techniques.
I cannot tell if these machines were actually made, puppets or CGI. Regardless, the camera angles immersed you as if you were also a chocolate bear going down the line. Nothing would really be seen besides the machines, the background was just black, but it didn’t need anything else. The transitions, though few, were fades. Otherwise, the camera went along with the factory line with smooth twists and turns. This use was effective, as it brought the audience into the world quickly and kept their attention.
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