My group started to work on our commercial project today. We will be creating a commercial about converse. We had to choose from a list of topics, including Starbucks/Dunkin Donuts, Wendy’s/McDonalds, and Nike/Converse. We decided against doing a chain restaurant because we couldn’t think of any strong ideas on the spot. Once we thought more about converse, we saw that it would work the best.
We started to research more about converse. Like their past slogans like “made by you” and the like. We saw that most of their recent commercials were all about the diversity in daily life. This is great since our school is very diverse and we can only shoot on campus. All in all, Converse is looking to be a great choice for us to choose for this commercial project.
In class we started working on ideas for various shots that are commonly used in their commercials. We noticed that they used a lot of closeups on their actual shoes, and generally revealed their brand towards the end. We plan to storyboard our shots like theirs. Unfortunately, we didn’t have enough class time to discuss this all in class, so we decided to plan via group chat!
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